Facebook, with its one billion daily active users as of September 2015, has become increasingly popular among advertisers. Despite the regular media coverage of Mark Zuckerberg and Sheryl Sandberg, there are some less-known facts and statistics about Facebook Ads that often go unnoticed.
1. There are additional targeting choices available for promoted posts
We’ve all come across the ‘promote this post’ box while handling a Facebook page. Rather than boosting a post there, you can use the Facebook Power Editor for promoting posts. This grants you access to a wider range of targeting options.
For instance, you can specify the device or where you want the post to appear (like the news feed or right column). You can also target more specific demographics, such as income, liquid assets, ethnicity, the kind of car people own, household composition, and much more.
2. Facebook ads may appear in other places
Facebook offers a feature called the ‘Audience Network.’ Advertisers can request access to it and use it to display ads in mobile apps. The purpose of the Audience Network is to achieve specific goals like increasing app installations and user engagement. You can target your ads to custom audiences, core audiences, and lookalike audiences within this network
3. Facebook's number of active users is still getting bigger
Many people think Facebook’s user growth has stopped, but that’s not the case. In this year alone, from June to September 2015, Facebook’s monthly active users went from 1.49 billion to 1.55 billion. That’s a 4 percent increase, which equals about 60 million new active users.
4. You can use accelerated delivery for Facebook ads
Most businesses opt for standard delivery for their Facebook ads. However, if you have a high-converting landing page or ad, you should think about using accelerated delivery. This method delivers your ads as fast as it can, even if it means your budget gets used up quickly.
Accelerated delivery is a feature that’s sometimes overlooked or not known about, but you can find it in the advanced options within your ad set settings
5. Fewer than one out of every five Facebook users is located in the North America
While Facebook began in the United States, the majority of its users are now located outside of North America. As of September 30, 2015, approximately 83.5 percent of daily active users are from outside the US and Canada, meaning that North America accounts for less than 17 percent of Facebook’s daily active users.
6. Facebook is always making their algorithms better
Facebook is not only enhancing its algorithms in general but is also focused on improving algorithms specifically for cost-per-acquisition (CPA) bidding. Among the various bidding strategies on Facebook, CPA bidding performs effectively when you have sufficient conversion data. It can generate precise and profitable results while continually learning what strategies are successful for your campaign.
7. Facebook ads offer over 600 different ways to target your audience
While many are aware that Facebook Ads can target geographic locations and basic demographics like age and gender, the platform actually offers over 600 targeting options. These include details such as household income, education level, home characteristics, ownership status, family composition, parents with specific-aged children, newly engaged couples, recent vehicle buyers, expatriates, various buyer profiles, frequent online shoppers, frequent travelers, and a wide range of other criteria.
