Hey there, if you have a small business or are an entrepreneur, using Facebook ads can be a real game-changer. They help you show your stuff to exactly the right people who are already interested in what you offer. Discover how Facebook ads can help you reach a big crowd quicker, simpler, and without breaking the bank!
Facebook Ads can be a fantastic way to bring more people to your website and boost your sales, but they might seem tricky and costly if you’re new to using them. By learning how Facebook Ads work and exploring your options, you can make ads that don’t break the bank and still get great results for your business.
In this article, we’ll dive into the top 12 questions and answers that every entrepreneur and small business owner should know about when it comes to running Facebook ads for their companies.
I’m an online entrepreneur and marketing coach, and I love showing business owners how to do their own digital branding and marketing, all while saving time, money, and effort. Facebook advertising is a topic I’m passionate about because it has been one of the most affordable ways for my businesses to connect with lots of interested customers, helping us grow our brand quickly and easily.
That said, here are 12 common questions I hear from entrepreneurs.
1. How do I promote my small business on Facebook?
Boosting your small business on Facebook is super effective when you use targeted ad campaigns. These special ads help you talk to the right folks and make sure more people notice your business. To kick things off, make sure to use Facebook’s Audience Insights tool. It gives you a peek into who your best customers are, so you can reach them better.
2. Are Facebook Ads worth it in 2023?
Looking to promote your business in the coming year? Well, Facebook Ads can be your best friend! Even though there are lots of online advertising options out there like Google and YouTube ads, Facebook advertising is still one of the cheapest ways to get the word out about your business on the internet.
The cool thing about Facebook ads is that they let you pick exactly who you want to talk to. You can make super specific groups of people to show your ads to. This means you can make ads that hit the bullseye and are more likely to work like a charm.
3. How much does a Facebook ad cost?
The price of Facebook ads can be different for everyone. It all depends on things like how many folks you want to show your ad to, how long you want it to run, and where those people are. Plus, it’s a social network, so when people like, share, and talk about your ad, it can spread like wildfire without costing you extra money.
You don’t need to break the bank to start. You can begin with as little as $5 a day, which is perfect for testing out your cool ad ideas.
4. How do I start a Facebook ad?
Here’s how a small business owner can kick off a Facebook ad campaign:
- Begin by making a business page and ad account.
- Set clear goals for your campaign (like getting your name out there or bringing in more visitors).
- Choose the right crowd who’s likely to become customers.
- Craft a super interesting ad with great pictures and words that grab attention.
- Don’t forget to add a call to action that tells folks what to do next, like ‘click here’ or ‘shop now’.
5. How do Facebook Ads work?
Facebook Ads are like magic! They go after people who are into certain stuff, act a certain way, and have certain details about them. When someone clicks on an ad or does something cool with it, like liking, commenting, or sharing, more people get to see it, and that means more folks might become customers.
And guess what? Your ad can pop up in different places on Facebook, Instagram, and other connected spots once you make it.
6. How do Google Ads compare to Facebook Ads?
Google and Facebook ads work differently for promoting your business online.
Google ads focus on reaching folks actively searching for keywords related to your business. But with Facebook ads, you pick people based on what they like and who they are, and your ads show up when they’re hanging out on social media.
Here’s the cool part: Facebook lets you be pickier about who sees your ad, while Google is all about the keywords people type in. So, with Google, you could end up paying for clicks from people who might not be your best customers.
7. Do Facebook Ads work for small businesses?
Starting a business means watching your spending, right? So, trying out online ads is a smart move. It’s a budget-friendly way to see how folks respond to your stuff and get your startup’s name out there.
Use Facebook Ads to hit your dream customers right on the mark. You can make your ads super specific, talking to the exact folks who need to hear your message. That way, you build strong connections and get folks engaged! If you pay attention to the little things when setting up your Facebook ad, small businesses can make the most of their efforts and score big.
8. How long should I run a Facebook ad?
Keep your Facebook ad going only if it’s doing the trick. Keep an eye on how many clicks, likes, and shares it’s getting. If it’s not working, pull the plug and come up with a new plan.
In my social media marketing course at Inspiring Brands Academy, I show small business owners and entrepreneurs how to make ads that really work in just a few hours. We dig into the data to figure out which ad ideas are hitting the bullseye, and that helps us decide how long to keep them running.
9. How do I find my target audience through Facebook ads?
Facebook Ads are like a treasure chest for finding your perfect audience. You can get super specific and hunt down your ideal customers based on how they act, what they like, where they live, and more. This means small business owners can make ads that fit like a glove for the right people. You won’t waste money showing your ads to folks who aren’t into what you offer.
For instance, if you’re selling anti-aging skincare for your beauty shop, you can aim your ads at folks over 40 who are into beauty and skincare, follow pages like Allure and NewBeauty magazine, shop at places like Sephora and Ulta, and love popular skincare brands. It’s like finding a needle in a haystack, but easier!
10. How do I measure the success of my Facebook Ads?
How well your Facebook Ads do depends on a bunch of things, like how cool your ad looks and if it talks to the right people. But the real proof is in the pudding, or in this case, the analytics.
With Facebook’s Ads Manager, you can keep tabs on important stuff like how many folks saw your ad, how many clicked it, and if it led to actual sales. That’s the secret sauce to figuring out which ads are champs and which ones need a makeover, so you can get the most bang for your buck.
11. What is a good budget for running Facebook Ads?
The amount you should spend on Facebook ads isn’t a one-size-fits-all deal. It really depends on your business size and what you want to achieve.
Here’s a general tip: Start by setting aside some cash for testing your ads. Once you find what works, you can pour more money into the winners. The cool part is, you can kick things off with just $5 a day for a week to see how it goes. And don’t be shy about trying different types of ads – videos, photos, different words, and calls to action – to see what clicks with your audience.
12. What is the average return on ad spend for a Facebook campaign?
The average return on ad spend (ROAS) for a Facebook campaign can vary, but a good goal is to aim for at least 1-5 times the amount you spent on ads. To calculate your ROAS, divide your total profit by your ad spending.
For example, if you made $100 in profit and spent $50 on ads, your ROAS would be 2x ($100/$50). The higher the ROAS, the better for your business.
This shows how Facebook ads can be a big win for small businesses and entrepreneurs. They let you target the right people, and with analytics, you can see how well your ads are doing and adjust as needed. With a smart budget and good targeting, you can get a great return on investment from your Facebook ads.
