As a small business owner, you might be worried that online ads cost too much money. But Facebook has a tool for businesses, no matter how small, and you don’t need to spend a lot.
According to Hubspot, Facebook can help your business in many ways. It can make people find you easily, build a community, share your stuff, and make your brand strong. But one exciting thing is getting new customers. Facebook ads can help you find people who like what you sell.
So, how do you use Facebook ads to get new customers? You need to give people something good. Facebook ads need to be interesting to make people click. They are not thinking about buying when they see your ad, so you need to catch their eye.
Here are 5 small businesses that made good Facebook ads.
1. Beericana: Giveaway
Beericana, a festival that celebrates craft beer and music, wanted to use Facebook Ads to bring more beer lovers to their event in North Carolina. They wanted to do this without spending too much money and also wanted to sell more tickets, get more email addresses, and make more people aware of the festival.
To achieve all of these goals, Beericana came up with a special giveaway. They advertised this giveaway on Facebook (you can see the details below). To take part in the giveaway, all people had to do was enter their email address and phone number. Once they signed up, they started receiving emails about the festival tickets that were tailored to their interests.
The outcomes were impressive:
- The Facebook Ads were seen 45,000 times in just 12 days.
- They collected more than 500 email addresses and mobile numbers.
- They made 25 times the money they spent on the Facebook Ads campaign.
- They sold over $5,000 worth of tickets.
Here’s a useful tip: Instead of using a still picture to show the prize, they used a video that highlighted moments from the previous year’s Beericana. Videos work better at convincing people to take action compared to photos. In this case, it helped the audience imagine what the event would be like.
2. Erika Volk Fitness: Free class
Their aim was to find a reliable and consistent method to reach their perfect customers and add them to their email list, which was the online platform where they had the most interaction with their audience. They were also working with a limited budget, so they began the campaign with just $20 per day.
Erika Volk Fitness designed a Facebook ad to advertise a free email course. When you clicked on the ad, it took you to a special webpage where you could register for the course, which was a series of emails. These emails were also used to offer the premium workout routines and plans for sale.
Here are the outcomes of the campaign:
- They gained 1,892 new email subscribers.
- Their website had 11,850 unique visitors in just one month.
- The cost for each conversion (each visitor to the landing page) was incredibly low, only 6 cents.
Here’s a valuable tip: They used a straightforward stock photo with text on it that clearly explained the offer. The more your picture tells the story, the better chance it has of grabbing your audience’s attention and getting them to take action.
3. Route 32: Discount
To get new customers, the Route 32 dentist office made an ad that focused on a special discount. Since dentist visits can be unpleasant, they wanted to make their services look good. They used a fun and interesting picture and paired it with a clear offer. This offer simplified something complicated, like the cost of braces, by giving a discount of $99 per month.
Valuable tip: The Route 32 ad shows that Facebook advertising works for all kinds of industries, not just those that are considered “fun.” As long as you aim at the right audience and create suitable ad content and text, your business can be successful at finding potential customers on Facebook.
4. FlatRate Moving: Value proposition
FlatRate Moving used Facebook Ads to get more people to book their services online. They focused on highlighting the benefits they provide to their customers in their ad. Specifically, FlatRate Moving wanted to emphasize that they take away the stress of moving by handling all the challenging parts. The entire ad was designed to reinforce this message, reaching out to readers who were facing the daunting task of moving.
Pro tip: When you’re advertising online, it’s not always just about offering discounts and bargains. Sometimes, it’s about showing how your business can genuinely improve someone’s life. You can tell a story and even tap into their emotions to persuade a reader that they really need what you have to offer.
5. Redmaster Designers: Social proof
Selling services can be challenging because you’re promoting something intangible that can’t be physically seen or touched. Follow Redmaster’s example and demonstrate the final outcome to your audience. Let the results do the talking! When people browse through Facebook and can instantly see the value or benefit, they may be inclined to pick up the phone and contact your business, just like they did with Redmaster Designers.
Here’s a valuable tip: When creating Facebook ads, consider using social proof to your advantage. Social proof can take various forms, such as sharing customer testimonials, showcasing case studies, displaying before-and-after transformations, featuring press mentions, and more. By showing rather than telling potential customers why your business is important, you can build trust and credibility in your ads.
Closing remarks
When creating these ads, it’s crucial to ensure clarity about where you’re directing the reader. Misleading clicks can lead to confusion and frustration. Use appropriate wording to clearly convey what readers can expect by clicking or providing their information. You want their first interaction with your business to be positive.
As Facebook advises, once you’ve generated awareness and interest in your business, encourage potential customers to take actions like signing up for more information, spending time on your app or website, or visiting your store. These actions indicate potential purchase intent. Understanding which groups of people are considering a purchase allows you to re-engage with them later and encourage them to complete the transaction, ultimately boosting sales. Now, head over to Facebook Ads to get your ad in front of the world.
