What is a Facebook Ads expert, and should you hire one in 2023-2024? We explored the advantages and disadvantages.
If you want to do better with Facebook Ads and get more customers, getting a Facebook Ads expert might be a good idea.
But is it a good idea to get one in 2023? In this article, we’ll talk about the good and bad things and what an expert can do to help with your Facebook Ads.
What is a Facebook Ads expert?
A Facebook Ads expert is someone who knows a lot about using Facebook Ads. They have experience with Facebook Ads and can do many things, like:
- Writing words for ads.
- Making pictures for ads.
- Getting more people interested in your business.
- Working with your marketing team to make sure all your ads look the same.
- Making special pages to get people’s information.
- Checking how well the ads are doing and making them better.
- Telling you how the Facebook ads are doing.
- Planning how to make ads.
- Using tools to see how well the ads are working, like Facebook Pixel.
If you have a small business, you shouldn’t forget about using paid social media, especially Facebook Ads, because it can help you reach a lot of people.
Ways in which an expert can provide assistance
The question is, should you hire someone who’s really good at Facebook Ads instead of doing it on your own? There are many good reasons to get a Facebook Ads expert, and here’s why they can be really helpful:
1. They can target your advertising :
You have lots of ways to aim your ads, like where people are, how old they are, and what they like. You can even make groups of people who are like your customers, and experts can help you do this. An expert knows which ones are good for different kinds of businesses.
2. You can leverage remarketing :
If you want to make more money from your ads, remarketing is a smart move. It means showing your ads again to people who checked your website or did something small with your business. Sometimes, people need to see your brand more before they buy. Experts can set this up, even if you don’t know how. They know what usually works and can make your remarketing lists better to get you more money.
3. They can navigate Facebook’s strict policies :
Facebook doesn’t want its users to get annoyed with too many or wrong ads. So, it’s hard to write an ad that Facebook will allow. If you don’t follow the rules, your account could have problems. Hiring someone who knows all the rules can save you time and keep your account safe.
4. Best practices :
To make the most of working with a Facebook Ads expert, follow these steps:
- Share your goals and budget: Once you’ve found the right person, be clear about your goals and budget. While the expert can help set goals based on their experience, your main objectives should be decided by you.
- Review the plan: Since they know Facebook advertising well, let them check your marketing strategy and work out the details with your input so you’re on the same page.
- Put the plan into action: The first few weeks of your campaign will be a learning experience, helping you understand who does and doesn’t engage with your business.
- Monitor results and make adjustments: The Facebook Ads expert will show you the results and make necessary changes to your ads. If your ads aren’t doing well, you can also monitor progress over time, and having a good relationship with a Facebook Ads expert can make this easier.
Key factors to consider
Finding the right person comprises of a handful of key components:
Testimonials :
Hiring someone who knows Facebook advertising is essential, but finding the right person takes effort. Make sure you check the qualifications of potential candidates.
You might search on freelancer websites, but some of the bigger ones may lack experience or proper vetting. Facebook Ad Expert is a good option to connect with social media experts who have the necessary experience.
Examples of their work :
Once you find the right person, request to see their previous work and the outcomes they’ve achieved for other clients. The person you hire should grasp your target audience and brand tone. When posting your project on marketplaces, provide detailed project descriptions to ensure they understand your needs.
Cost :
Ad consultants’ fees can vary widely, from as low as £250 per month to over £10,000 per month. The cost depends on several factors, including:
- Experience: More experienced consultants often charge higher fees.
- Project Complexity: The more complex your project, the higher the cost.
- Budget: The size of your advertising budget can influence the fee.
- ROI: Consultants who deliver a strong return on investment may charge more.
If you’re already spending money on Facebook marketing, adding the cost of an expert can be challenging, especially if you have a limited budget. However, if they offer a range of services tailored to your budget, you should expect a significant return on investment, but this depends on the results they achieve.
Following actions
For small business owners, using Facebook Ads without proper knowledge can be risky and lead to financial losses. Facebook Ads can be complex and intricate. Hiring someone to oversee your advertising efforts can optimise their performance. An expert can be incredibly valuable, especially when you have a business to run, allowing you to focus on your core operations.
