Facebook Lookalike Audiences help you find new customers who are similar to your current ones. Here are six good things about using them.
Facebook is a strong tool for getting new customers and working with the ones you already have. More than 500 million people use it every day. That’s amazing, right? Research also shows that 15% of social media users in the United Kingdom buy things on Facebook.
The ad manager lets you make ads your own way and get the best results. One of the favorite tools on the platform is custom audiences. Today, we’ll talk more about Lookalike Audiences.
What is a Lookalike Audience?
A Lookalike Audience is a special group of people who are probably interested in your business. These audiences help you make a list of similar users based on your existing customers. You can use different sources to do this, which makes it a versatile and powerful tool.
The platform automatically finds similarities among the users and then selects people who are like them in certain ways. As a result, you get users who share common interests and behaviors, which means they might be more interested in what you’re selling.
Lookalike Audiences give great results. Basically, these users are more likely to be interested in businesses like yours from the start. That means you don’t have to advertise to just anyone; you can be more targeted. Also, you already have an idea of what might grab their attention because they are similar to your current customers. This makes your ads work better.
One small downside is that Lookalike Audiences can only help you find new customers, not connect with the ones you already have. But you can use other types of audiences for that. Combining them all is the best way to get the most benefit for your business.
Who are Lookalike Audiences suitable for?
Lookalike Audiences work well for businesses that already have their own customers. You can take your customer data, organise it, and use it to get the results you want.
Let’s say you want to sell a specific product, like a smart pink teapot. You gather information about the customers who bought similar products and upload it to Facebook.
It’s important to know that the more details you can provide, the better Lookalike Audiences you’ll get. The platform looks for users who match the information in your customer list.
So, having a detailed list helps it find the right people. The information you might need includes names, last names, gender, birthdates, countries, and more.
The benefits
1. Improving the results of advertising campaigns
When you advertise to random audiences, there’s a risk that your message won’t reach the right people, & your investments might not pay off. To improve results, you often need a bigger budget.
On the other hand, using Lookalike Audiences means your ads will reach users who resemble your current customers. This boosts the chances of them engaging with your business and products.
With Lookalike Audiences, you already have a good idea of what interests your audience, making it easier to craft attractive offers. The advertising platform provides various settings for Lookalike Audiences, so you can choose the one that fits best.
For instance, you can create an audience similar to users who have interacted with your profile in the past few months.
2. Spot work with each segment
You have the power to decide how your audience should be. This means you can come up with ideas and try them out.
Here’s what it means:
Let’s say you believe that the most important people for your business are those who reached out to you directly, like those who showed interest or made purchases. With Lookalike Audiences, you can create a new audience of users who resemble this group.
Then, depending on your goals, you can choose the right advertising objective and start getting better results by offering something valuable. This approach helps you get the most out of your budget and achieve more with less spending.
3. Self-adjusting audience size
Another benefit of Lookalike Audiences is that you can control how similar the new audience will be to the original one.
You can specify the level of similarity you want, and you’ll receive users who are more likely to be interested in your product. However, remember that if you make the audience too specific, it will be smaller. So, you can adjust these settings based on your goals to get the results you want.
4. Performance monitoring
When you use Lookalike Audiences, it’s important to keep an eye on how users are responding. This helps you fine-tune your campaigns and figure out which ads & audience settings work best.
As a result, you can be more flexible with your budget, making adjustments as you go to get better results during your advertising campaigns.
5. ROI optimisation
Using Lookalike Audiences increases the chances of creating ads that matter, and this can boost your conversion rates.
With time, you’ll get better at it and understand what works best for your audience. Your ads will become more valuable, leading to more clicks and conversions.
When your ads are relevant, they tend to cost less. Facebook keeps an eye on the engagement your ads receive and helps you reach the most interested people.
The social network wants its users to see useful and interesting content, so it supports this effort. If your offer is genuinely valuable, it will reach those who are genuinely interested.
Remember, the quality of your ads, including images and text, also affects your ROI. Always use high-resolution images and proofread your text for errors before starting advertising. You can use tools like Grammarly, Essay Writing Service UK, White Smoke, and more for this.
6. Creating audiences from various sources
A big advantage of Lookalike Audiences is that you can use users from various sources as a starting point. Facebook gives you the flexibility to work with your own user data, finding them by their phone numbers or email addresses.
You can also use active users of your account or those who’ve taken specific actions on your website. There are many ways to use this feature, including:
Website Actions: You can create an audience similar to people who’ve made purchases in your online store. This helps you find users who are more likely to become your customers.
Email List: By using your email list, you can create a Lookalike Audience to generate new leads.
Direct Messages: You can find users who are more likely to send you messages, creating a warm audience that you can convert into customers.
Wrap-up
Lookalike Audiences are a powerful tool for Facebook advertising, taking your results to a higher level because you’re reaching interested users.
But keep in mind, achieving remarkable results requires a comprehensive strategy that involves not only attracting new customers but also engaging with your existing ones.
Make the most of Facebook’s opportunities, plan your advertising activities, set clear goals, and you’ll get what you want.
