Using Facebook for marketing can help you sell more and make more people know about your brand. Here are 5 big ways it can help you and your business.
The potential of Facebook Ads
Here are the simplified headlines:
- 7 million people advertise on Facebook.
- It costs an average of $1.72 per click for Facebook ads.
- You can potentially reach 1.9 billion people through Facebook advertising.
- In 2019, despite more competition, the average ad prices on Facebook decreased by 6%.
Facebook is a great place to promote your product or service because of how people use it. People often browse their News Feed when they’re bored, and they tend to passively look at the information.
This makes them more likely to be interested in buying things. Paid ads, especially for things you might buy without thinking too much, work well on Facebook because of its visual and easy-to-use way of selling.
People’s habits of scrolling through information make Facebook a great platform to reach audiences of all ages, with 94% of Facebook’s ad revenue coming from mobile users.
So why use paid advertising?
Google Ads are clear: you pay to be at the top of search results. Even if you do everything right with SEO, you’ll still rank lower than paid ads. But on Facebook, you can make a business page for free, build connections, and share your stuff. So why pay for ads?
The big difference with Facebook Ads is that you can reach people you wouldn’t reach otherwise. Your regular Facebook page is mostly seen by friends and family who already know you. But with paid ads, you can get in front of friends of friends, local people you’ve never met, and even travelers looking for something new. Paid ads help you stand out and tell people why they should choose you while you focus on other things.
Facebook Ads don’t have to cost a lot. On average, a click is just $1.72, and the cost depends on your industry. Plus, you can use Facebook’s targeting to make sure your ads reach the right people. You won’t waste time and money on those who aren’t interested.
Here are the 5 biggest benefits to Facebook marketing:
1. Content promotion
You can use Facebook Ads to promote not just products or services but also your written content. By spending money on your posts, you can get many more people to see your work than if you rely on natural views. This can help you achieve your content goals.
When choosing which posts to promote, it might be tempting to boost the ones not doing well to even things out. However, Facebook’s ad system rewards posts that people engage with more. So, it’s better to promote your most popular content for more interaction.
A simple way to promote your content is by boosting posts. It’s a fast and cost-effective way to start conversations with your Facebook audience. Many social media management tools, like Crowdfire, PromoRepublic, and POSTOPLAN, let you boost posts directly from their dashboard. Using these tools along with your content strategy can really boost your overall Facebook marketing.
2. Targeting specific audiences
Just like other online advertising platforms, you can control who sees your ads on Facebook. In the Facebook Business Manager, you can create groups of people based on who you want to reach.
You can start by setting some basics like age and gender. But you can get even more specific. For example, you can make your ads show to people with upcoming anniversaries or avoid showing them to people who already like your Facebook page, so you don’t waste money.
You can also target people based on where they live, which is helpful if you have a physical store. You can even exclude people who are too far away. If you’re patient, you can pinpoint very specific areas by overlapping circles on a map.
Furthermore, you can aim your ads at people based on what they like and follow on Facebook. For instance, if you run an Italian restaurant, you can show your ads to people who like pasta and cocktails. This way, you reduce the number of people who aren’t interested in your ads.
Lastly, Facebook gives you an estimate of how many people will see your ads based on your settings. This is useful for smaller businesses with limited budgets. You don’t want to target too many people if you can’t afford it or if your business can’t handle a lot of orders at once.
The great thing about Facebook advertising is that it lets you choose exactly who sees your ads, so you can get the best leads for your budget.
3. Remarketing
Do you ever feel like you’re being followed by an ad? You discover a brand, and suddenly, your Facebook feed is filled with their ads. That’s what’s called remarketing. Facebook ads can be set up to target people who have interacted with your brand before.
This could be because they visited your website, added something to their shopping cart, filled out a form, or even just checked your “contact us” page. Whatever they did before leaving, for whatever reason, can be tracked.
Targeting these folks with your ads is a smart move because they might have just gotten distracted and left, not necessarily because they don’t like your product or service. These potential customers already have some interest in your brand, and they are more likely to become customers, which makes your job a bit easier.
4. Achieving your goals
Another benefit of Facebook advertising is that when you create your campaigns, you can pick from various goals. These goals determine how your ads work, depending on whether you want to bring more people to your page, increase sales, raise brand awareness, or just reach as many people as possible.
Because you can be very precise with your advertising, it’s crucial to know your goal from the start and choose accordingly. If you’re unsure, you can create different ad sets with different setups and compare the results to see which one gets you the most leads.
Success in Facebook advertising is all about experimenting and making adjustments. You might not get everything perfect on your first try.
5. Customer support
Facebook marketing can be a great way to keep your customers happy. If you don’t have a customer support phone line and don’t want people calling your personal number, your Facebook page is a useful tool for staying in touch. It allows your customers to find the information and assistance they need and see what others are saying.
We’ve seen the Facebook Ad Expert Community Support group on Facebook benefiting many of our customers and fostering discussions among users of our platform. The sense of community and helpfulness adds a positive dimension to our business, and a Facebook page can do the same for your company.
