Facebook gives marketers many ways to create ads with pictures, videos, and text for different goals. But each type of ad needs specific sizes and formats for images and videos.
Using the right sizes and formats is important for success.
So, we gathered all the info in one place. This article has the latest specs for all Facebook and Instagram ads.
Meta News Feed - ad size & specs
The News Feed is the main space for ads on Facebook and Instagram. You can display different types of ads there like images, videos, or carousels. Facebook and Instagram have different ad sizes. Below, you’ll find all the design details for ads in the News Feed on both platforms.
Facebook News Feed Single Image
The Facebook Single Image ad is the original type of Facebook ad. It allows you to include a short description, a headline, and one image with a link. You can use this ad for various goals, except those focused on videos.
Facebook Feed image specifications
Here are the recommended image specifications for Facebook ads:
- Recommended Image Size: At least 1080 x 1080 pixels, but using the highest resolution that meets the ratio requirements is best because there is no maximum resolution.
- Recommended Aspect Ratio: Ideally, use an aspect ratio of 1.91:1 to 1:1. In general, ratios from 1.91:1 to 4:5 are supported. However, if you include a link, launch an Offer ad, or use stock images, you’ll be limited to a ratio of 1.91:1.
- Minimum Dimensions: Images should be a minimum of 600 x 600 pixels.
- Recommended File Types: Use JPG or PNG formats.
- Maximum File Size: Keep your image file under 30 MB.
- Aspect Ratio Tolerance: There’s a 3% tolerance for the aspect ratio.
Additionally, you can use panorama or 360 photos as image ads for an interactive experience. Facebook automatically recognises such photos through camera-specific metadata. You can check their article to learn which devices and apps you can use to create panoramic photos for Facebook ads.
Facebook ad character limit
Here are the character limits for different parts of your Facebook ad:
- Primary Text: Up to 125 characters will be visible in the ad preview. However, you can write longer ad copy, and viewers will see the rest when they click “See More.”
- Headline: You can use up to 27 characters for the headline. Going beyond this limit is possible, but the text may get cut off.
- Link Description: You can include up to 27 characters in the link description. Exceeding this limit may result in truncated text.
Instagram Feed Single Image -Instagram ad specs
Instagram is a great place for images, so using image ads in its feed can be really effective for your marketing.
Instagram image specs
Here are the recommended image specifications for Instagram ads:
- Recommended Resolution: Use at least 1080 x 1080 pixels, but aim for the highest resolution that meets the ratio requirements since there’s no maximum resolution.
- Recommended Image Ratio: Ideally, use a 1:1 ratio. Instagram supports image ratios from 16:9 to 9:16, but your image may be masked to 1:1.
- Aspect Ratio Tolerance: There’s a 1% tolerance for the aspect ratio.
- Minimum Width: Your image should have a minimum width of 500 pixels.
- Maximum File Size: Keep your image file size under 30MB.
- Aspect Ratio Range: Your image’s aspect ratio should be within the range of 400 x 500 to 191 x 100.
Recommended File Types: Use JPG or PNG formats for your images.
Instagram text limits
Here are the character limits for different parts of your ad on Instagram:
- Primary Text: Up to 125 characters will be visible in the ad’s preview, and viewers can see more by clicking “more.”
- Headline: You can use up to 40 characters for the headline. Going beyond this limit is possible, but the text may get cut off.
- Maximum Number of Hashtags: You can include up to 30 hashtags in your Instagram ad.
Facebook News Feed Single Video
Video ads have become a popular choice on various online advertising platforms, attracting more and more attention. They resemble Facebook Single Image ads but use videos instead of still images. Certain campaign goals even let you use 360-degree videos in your Facebook ads.
Audiences on Facebook tend to enjoy videos because they’re more captivating. If you want to learn more about video ads and how to use them effectively, you can explore our articles, including those on creating engaging poll ads.
Let’s also delve into the correct Facebook ad video size.
Facebook video specs
Here are the key specifications for Facebook video ads:
- Recommended Aspect Ratio: Use 1:1 for both desktop and mobile, and 4:5 for mobile-only ads. While ratios from 16:9 to 9:16 are supported, they may be masked to 4:5 on mobile. On desktop, the video will be displayed with a 1:1 aspect ratio. Always check the ad preview in Ads Manager to see how your ad will look before launching it.
- Minimum Dimensions: Your video should be at least 120 x 120 pixels in size.
- Recommended Video Ad Formats: Use MP4, MOV, or GIF formats for your video ads.
- Maximum File Size: Keep your video file size under 4GB.
- Video Resolution: The ideal size for a Facebook ad video is at least 1080 x 1080 pixels, but use the highest resolution that meets the ratio requirements as there’s no maximum resolution specified.
- Video Settings: Utilise H.264 compression, square pixels, a fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps or higher.
- Video Duration: Your video can be anywhere between 1 second and 241 minutes in length.
- Captions and Sound: Captions are optional but recommended since many viewers watch videos without sound. Adding sound to your video is also recommended.
- Letterboxing and Pillar Boxing: Avoid including letterboxing (horizontal black bars) or pillar boxing (vertical black bars) in your video.
- Video Containers: Videos should not contain edit lists or special boxes within the file containers.
These specifications will help you create effective and well-optimised Facebook video ads.
Facebook ad character limit
Here are the character limits for various parts of your ad:
- Primary Text: Up to 125 characters will be visible in the ad’s preview, and viewers can see more by clicking “more.”
- Headline: You can use up to 27 characters for the headline. Going beyond this limit is possible, but the text may get cut off.
- Link Description: You can include up to 27 characters in the link description. Exceeding this limit may result in truncated text.
Instagram Feed Single Video - Instagram ad specs
Here are the key specifications for Instagram video ads:
Video Specs:
- Recommended Video Sizes: Use at least 1080 x 1080 pixels, and choose the highest resolution that meets the ratio requirements, as there is no maximum resolution specified.
- Recommended Aspect Ratio: Opt for a 4:5 aspect ratio. Instagram supports ratios from 1.91:1 to 4:5. The aspect ratio tolerance is 1%.
- Minimum Width: Ensure a minimum width of 500 pixels for your video.
- Recommended Video Ad Formats: Utilise MP4, MOV, or GIF formats for your video ads.
- Maximum File Size: Keep your video file size under 250 MB.
- Video Length: Your video can range from 1 second to 60 minutes in duration.
- Video Captions and Sound: While captions are optional, they are recommended since many people watch videos without sound. However, it’s also recommended to include sound in your video.
- Letterboxing and Pillar Boxing: Avoid using horizontal (letterboxing) or vertical (pillar boxing) black bars in your video.
- Video Containers: Ensure that your videos do not contain edit lists or special boxes within the file containers.
Text Limit:
- Primary Text: You can have up to 125 characters displayed in the ad’s preview, with viewers able to see more by clicking “more.”
- Maximum Number of Hashtags: You can include up to 30 hashtags in your Instagram ad.
These specifications will help you create effective Instagram video ads tailored to the platform’s visual-focused audience.
Facebook Video Feeds - ad specs
Here are the video ad and text specifications for video ads in the Video Feed on Facebook:
Video Ad Specs:
- Recommended Aspect Ratio: Use a 4:5 aspect ratio. Facebook supports ratios from 16:9 to 9:16, but they may be masked to 4:5.
- Minimum Dimensions: Your video should be at least 120 x 120 pixels.
- Recommended Video Ad Formats: Utilise MP4, MOV, or GIF formats for your video ads.
- Maximum File Size: Ensure your video file size is under 4GB.
- Video Resolution: The best size for a Facebook video ad is at least 1080 x 1080 pixels, but use the highest resolution that meets the ratio requirements, as there is no maximum resolution specified.
- Video Settings: Employ H.264 compression, square pixels, a fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps or higher.
- Video Duration: Your video can be between 1 second and 241 minutes in length.
- Captions and Sound: Captions are optional but recommended. Including sound in your video is also recommended.
- Letterboxing and Pillar Boxing: Avoid using horizontal (letterboxing) or vertical (pillar boxing) black bars in your video.
- Video Containers: Ensure that your videos do not contain edit lists or special boxes within the file containers.
Facebook Ad Character Limit:
- Primary Text: Up to 125 characters will be visible in the ad’s preview, with viewers able to see more by clicking “more.”
- Headline: You can use up to 40 characters for the headline. Going beyond this limit is possible, but the text may get cut off.
- Link Description: You can include up to 30 characters in the link description. Exceeding this limit may result in truncated text.
These specifications are important for creating effective video ads in the Video Feed on Facebook.
Meta Story ads - Facebook ads size & specs
Story ads are a feature available on Facebook, Instagram, and Facebook Messenger, and they can include images, videos, or a mix of both.
For Video Story ads, each video can be as long as 2 minutes. In the case of Image Story ads, each image is displayed for 5 seconds.
Here’s a helpful tip: To ensure your Story ads look good and don’t cover important elements, leave about 14% (or approximately 250 pixels) of the top and bottom of the image or video free from text and logos. This space should be clear to avoid covering your profile image and call to action.
Here are the image specifications for Facebook story ads:
- Facebook Story Size: Use at least 1080 x 1080 pixels, but it’s best to opt for the highest resolution that meets the ratio requirements as there is no maximum resolution specified.
- Recommended Aspect Ratio for Facebook and Messenger: Go for a 9:16 aspect ratio. Image ratios from 1.91:1 to 9:16 are supported on Facebook and Messenger. However, images with ratios under 9:16 will have colored gradient bars above and below the image, and the primary text field content will be placed below the image.
- Instagram Aspect Ratio Support: On Instagram, ratios from 16:9 to 4:5 and 9:16 are supported. Dynamic Story ads can only use a ratio of 1.91:1.
- Minimum Width: Ensure a minimum width of 500 pixels for your story image.
- Recommended File Types: Use JPG or PNG formats for your story images.
- Aspect Ratio Tolerance: There’s a 1% tolerance for the aspect ratio.
- Maximum File Size: Keep your image file size under 30 MB.
These specifications will help you create effective story ads for Facebook and Messenger.
Facebook video specs
Here are the image specifications for Facebook story ads:
- Facebook Story Size: Use at least 1080 x 1080 pixels, but it’s best to opt for the highest resolution that meets the ratio requirements as there is no maximum resolution specified.
- Recommended Aspect Ratio for Facebook and Messenger: Go for a 9:16 aspect ratio. Image ratios from 1.91:1 to 9:16 are supported on Facebook and Messenger. However, images with ratios under 9:16 will have colored gradient bars above and below the image, and the primary text field content will be placed below the image.
- Instagram Aspect Ratio Support: On Instagram, ratios from 16:9 to 4:5 and 9:16 are supported. Dynamic Story ads can only use a ratio of 1.91:1.
- Minimum Width: Ensure a minimum width of 500 pixels for your story image.
- Recommended File Types: Use JPG or PNG formats for your story images.
- Aspect Ratio Tolerance: There’s a 1% tolerance for the aspect ratio.
- Maximum File Size: Keep your image file size under 30 MB.
These specifications will help you create effective story ads for Facebook and Messenger.
Facebook and Instagram Reels - ad design specs
Facebook and Instagram Reels are a relatively new content format introduced by Instagram in August 2020 and followed by Meta in 2021. Advertisers are now using these short videos, designed exclusively for mobile, to provide viewers with quick and engaging experiences. It’s worth noting that you can also use an image for this format on Facebook.
Video Specs:
- File Types: MP4 and MOV.
- Video Ratio: Use a 9:16 ratio. Facebook also supports ratios between 4:5 and 191:100.
- Video Settings: Employ H.264 compression, square pixels, a fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps or higher.
- Video Resolution: Your video should be at least 500 x 888 pixels.
- Video Captions and Sound: These are optional but recommended for a better viewer experience.
- Video Containers: Videos should not contain edit lists or special boxes within the file containers.
- Maximum Video Duration: Videos can be up to 60 seconds on Facebook and up to 15 minutes on Instagram.
- Maximum File Size: Keep your video file size under 4 GB.
Image Specs:
- Recommended Resolution: At least 1080 x 1080 pixels, but use the highest resolution that meets the ratio requirements since there’s no maximum resolution specified.
- Recommended Image Ratio: Go for a 1:1 aspect ratio. Meta recommends not adding text to the image due to its small size.
- Aspect Ratio Tolerance: There’s a 3% tolerance for the aspect ratio.
- Minimum Image Dimensions: Your image should have a minimum size of 600 x 600 pixels.
- Maximum File Size: Keep your image file size under 30 MB.
- Recommended File Types: Use JPG or PNG formats for your images.
Text:
- Primary Text: You can include up to 72 characters in the primary text. Exceeding this limit is possible, but the text may get cut off.
These specifications will help you create effective content for Facebook and Instagram Reels.
Messenger - Facebook ads size & specs
Aside from Facebook Messenger Story ads, which we’ll cover later, Facebook Messenger offers two types of ads: Messenger Inbox ads and Sponsored Messages. Both of these ad formats exclusively support images.
Sponsored Message:
Sponsored messages are a valuable tool for reengaging with your customers on Messenger, allowing you to send offers, promotions, or updates to those you’ve already connected with.
Here are the image specifications and character limits for Facebook Messenger ads:
Image Specs:
- Facebook Ad Image Size: Use images with a minimum size of 1200 x 628 pixels.
- Recommended Aspect Ratio: A 1.91:1 aspect ratio is recommended, although ratios ranging from 9:16 to 16:9 are supported.
- Recommended Image File Types: Utilise JPG or PNG formats for your images.
- Maximum File Size: Keep your image file size under 30 MB.
Character Limits:
- Text Greeting: You can include up to 300 characters in your text greeting.
- Image Title: Up to 80 characters are allowed for the image title.
- Image Subtitle: You can have up to 80 characters in the image subtitle.
These specifications will help you create effective Sponsored Messages for Facebook Messenger.
Messenger Inbox ads
Ads in Messenger Inbox are positioned between conversations, and when a viewer clicks on an ad, it opens in a detailed view within the Messenger app.
Please note that, as of this update, Messenger inbox ads are not available in the US, Australia, Canada, and France.
Here are the image specifications and character limits for Messenger Inbox ads on Facebook:
Image Specs:
- Facebook Ad Image Size: Use images with a minimum size of 1080 x 1080 pixels, but it’s advisable to opt for the highest resolution that meets the ratio requirements as there’s no maximum resolution specified.
- Recommended Aspect Ratio: A 1:1 aspect ratio is recommended. However, image ratios from 16:9 to 9:16 are supported, but your image may be masked to 1:1.
- Recommended Image File Types: Utilise JPG or PNG formats for your images.
- Minimum Dimensions: Your image should be at least 254 x 133 pixels in size.
- Maximum File Size: Keep your image file size under 30 MB.
Character Limits:
- Primary Text: Up to 125 characters will be visible in the ad’s preview, and viewers can see more by clicking “more.”
- Headline: You can use up to 25 characters for the headline.
These specifications will help you create effective Messenger Inbox ads on Facebook.
Special Meta ad formats-size and specs
Meta provides a variety of ad formats beyond single images and videos. Each of these special ad formats comes with its own design specifications and can be used in different ad placements to suit your advertising needs.
Carousel - Facebook ad size & specs
Facebook Carousel ads are a powerful way to showcase your products and services, allowing you to use multiple videos and images to attract potential buyers. These ads are versatile and can be used in various placements, with a few exceptions. You can create Carousel ads with a minimum of 2 cards and go up to a maximum of 10 cards per ad.
Here are the specifications for Facebook Carousel ads:
Image Specs:
- Recommended Image Size: The best image size for Facebook Carousel ads is at least 1080 x 1080 pixels, but use the highest resolution that meets the ratio requirements since there’s no maximum resolution specified.
- Recommended Aspect Ratio: Go for a 1:1 aspect ratio. Facebook supports ratios from 1.91:1 to 1:1 (1.91:1 to 4:5 on Instagram), but they may be masked to 1:1.
- Recommended File Types: Use JPG or PNG formats for your images.
- Maximum Image File Size: Keep your image file size under 30 MB.
Video Specs:
- Recommended Aspect Ratio: Utilise a 1:1 aspect ratio. Facebook supports ratios from 1.91:1 to 1:1 (1.91:1 to 4:5 on Instagram), but they may be masked to 1:1.
- Video Size: Videos should be at least 1080 x 1080 pixels, but use the highest resolution that meets the ratio requirements as there’s no maximum resolution specified.
- Recommended Video Ad Formats: MP4, MOV, or GIF formats are recommended.
- Maximum Video File Size: Keep your video file size under 4GB.
- Aspect Ratio Tolerance: There’s a 3% tolerance for the aspect ratio.
- Video Length: Videos can range from 1 second to 240 minutes. Note that Instagram only allows a video length of up to 2 minutes.
Character Limits:
- Primary Text: Up to 125 characters will be visible in the ad’s preview, and viewers can see more by clicking “more.”
- Headline: You can use up to 32 characters for the headline. Exceeding this limit may result in truncated text.
- Link Description: Include up to 18 characters in the link description. Going beyond this limit may lead to truncated text.
A Landing Page URL is Required.
- Maximum Number of Hashtags (for Instagram): You can use up to 30 hashtags for Instagram.
These specifications will help you create effective Facebook Carousel ads to showcase your products and attract potential customers.
Collection - Facebook ad size & specs
Facebook Collection ads are designed to help potential customers explore your product or service catalogs on mobile devices. These ads are featured in the Facebook and Instagram Feeds as well as Instagram Stories. They allow you to include a video or a cover photo to showcase multiple products or services.
Here are the specifications for Facebook Collection ads:
Image Specs:
- Facebook Ad Image Size: Use images with a minimum size of 1080 x 1080 pixels. It’s best to choose the highest resolution that meets the ratio requirements as there’s no maximum resolution specified.
- Recommended Aspect Ratio for Facebook: Go for a 1:1 aspect ratio. Facebook supports ratios from 1.91:1 to 4:5, but they may be masked to 1:1.
- Instagram Aspect Ratio: For Instagram, use an aspect ratio from 1.91:1 to 1:1.
- Recommended Image File Types: Utilise JPG or PNG formats for your images.
- Maximum Image File Size: Keep your image file size under 30 MB.
Video Specs:
- Video Ad Size: Videos should be at least 1080 x 1080 pixels, but it’s advisable to use the highest resolution that meets the ratio requirements since there’s no maximum resolution specified.
- Recommended Video Ad Formats: Use MP4, MOV, or GIF formats for your videos.
- Recommended Aspect Ratio for Facebook Feed: Opt for a 1:1 aspect ratio. Facebook supports ratios from 1.91:1 to 4:5, but they may be masked to 1:1.
- Aspect Ratio: Maintain a 1:1 aspect ratio. Facebook supports ratios from 1.91:1 to 4:5, but they may be masked to 1:1.
- Maximum Video File Size: Keep your video file size under 4 GB.
Character Limits:
- Primary Text: Up to 125 characters will be visible in the ad’s preview, and viewers can see more by clicking “more.”
- Headline: You can use up to 40 characters for the headline. Exceeding this limit may result in truncated text.
These specifications will help you create effective Facebook Collection ads to showcase your product or service catalogs to mobile users.
Slideshow - Facebook ad size & specs
Facebook Slideshow ads offer a cost-effective way to harness the power of video advertising, even if you have a limited production budget. These ads effectively convey your marketing message using motion, sound, and text, and they load quickly, ensuring they perform well on any connection speed.
Here are the specifications for Facebook Slideshow ads:
Image Specs:
- Recommended Facebook Ad Image Size: Use images with a minimum size of 1,080 x 1,080 pixels.
- Facebook Ad Aspect Ratio: You have two aspect ratio options: 16:9 or 1:1. It’s important to maintain a consistent aspect ratio throughout the ad. If one of the images in a Slideshow ad has a different size, all of them will be cropped to 1:1.
- Number of Images: You can include 2 to 15 images in your Slideshow ad.
- Recommended File Types: Utilise PNG or JPG formats for your images.
Text Overlay:
Up to 30 characters are allowed for text overlay in your Slideshow ads.
These specifications make it easy to create effective and budget-friendly Facebook Slideshow ads that engage your audience with motion, sound, and text.
Instant Experience (formerly Canvas) - Facebook ad size & specs
Instant Experience has evolved and is no longer a standalone ad format; instead, it serves as a landing page option, allowing you to direct people who click on your ads without taking them away from Facebook. This mobile-optimised experience within Facebook offers the advantage of speedy loading.
While the Ads Manager provides various templates for Instant Experience, it’s also customisable. For the cover image or video, Facebook provides the following recommendations:
- Cover Image: It’s recommended to use an image with a width of 1080 pixels.
- Cover Video: If you prefer to use a cover video, Facebook recommends using MOV and MP4 file types and keeping the video length under 2 minutes.
These recommendations will help you create an effective and engaging Instant Experience within Facebook.
Additional Facebook ad placements
Indeed, Facebook provides a wide range of ad placements to help you connect with diverse audiences, and each of these placements comes with its specific Facebook ad size and specifications. These variations allow you to tailor your ad content to fit seamlessly into different contexts across the platform.
Marketplace – Facebook ad size & specs
Advertising on Facebook Marketplace offers a valuable opportunity to promote your products or services to an audience actively looking to make purchases, particularly at the local level. Here are the specifications for creating ads on Facebook Marketplace:
Image Specs:
- Facebook Marketplace Image Size: Use images with a minimum size of 1080 x 1080 pixels, but it’s advisable to use the highest resolution that meets the ratio requirements as there’s no maximum resolution specified.
- Recommended Aspect Ratio: A 1:1 aspect ratio is recommended. Facebook supports ratios from 16:9 to 9:16, providing flexibility in aspect ratios.
- Recommended Image File Types: Utilise JPG or PNG formats for your images.
- Maximum Image File Size: Keep your image file size under 30 MB.
Character Limits:
- Primary Text: Up to 125 characters will be visible in the ad’s preview, and viewers can see more by clicking “more.”
- Headline: You can use up to 40 characters for the headline. Going beyond this limit may result in truncated text.
- Link Description: Include up to 30 characters in the link description. Exceeding this limit may lead to truncated text.
These specifications will help you create effective Facebook Marketplace ads to connect with potential buyers in your local area.
Right Column – Facebook ad size & specs
Facebook Right Column ads are similar to News Feed ads but with a focus on landscape images (no videos), and they are smaller in size. While they were once the standard Facebook ads, they are now primarily targeted at mobile feeds. Here are the specifications for creating effective Facebook Right Column ads:
Image Specs:
- Facebook Ad Image Size: Use images with a minimum size of 1080 x 1080 pixels. Opt for the highest resolution that meets the ratio requirements, as there’s no specified maximum resolution.
- Recommended Aspect Ratio for Facebook: Go for a 1:1 aspect ratio. Facebook supports ratios from 1.91:1 to 1:1, but they may be masked to 1:1.
- Minimum Dimensions: Ensure that your image is at least 254 x 133 pixels in size.
- Recommended File Types: Use JPG or PNG formats for your images.
Character Limits:
- Headline: You can use up to 40 characters for the headline. Going beyond this limit may result in truncated text.
Pro Tip: As Facebook Right Column ad images appear relatively small, it’s best to avoid including text in the images for the best user experience.
These specifications will help you create effective Facebook Right Column ads to target specific audiences on mobile feeds.
In-Stream Ads - Facebook video and image size & specs
Facebook In-Stream videos are like interludes within another “main” video, making them an excellent choice for capturing and maintaining the attention of your target audience. These videos typically last for 5-15 seconds and are non-skippable.
They are designed to appear more than 60 seconds into the “main” video, which contributes to their high effectiveness. Additionally, these ads can be used in Facebook’s Audience Network. Here are the specifications for Facebook In-Stream videos:
Video Specs:
- Recommended Facebook Ad Aspect Ratio: You can choose between 16:9 or 1:1, although ratios from 16:9 to 9:16 are supported, providing flexibility.
- Facebook Video Ad Size: Use videos with a minimum size of 1080 x 1080 pixels. It’s advisable to opt for the highest resolution that meets the ratio requirements, as there’s no specified maximum resolution.
- Video Settings: Ensure H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.
- Recommended Facebook Video Ad Format: Use MP4, MOV, or GIF formats for your videos.
- Maximum File Size: Keep your video file size under 4GB.
- Minimum and Maximum Video Length: In desktop, the video duration should be between 5 to 15 seconds, while on mobile, it should range from 5 seconds to 10 minutes. Note that the duration limit may vary by objective. Only the first 15 seconds of your ad will be shown in the preview, and viewers must click “Continue Watching” to view the rest of your ad.
- Video Captions and Sound: These are optional but recommended, especially for sound.
- Letterboxing and Pillar Boxing: Avoid these, as they are not allowed.
Videos should not contain edit lists or special boxes in file containers.
Image Specs:
- Recommended Resolution: Use images with a minimum resolution of 1080 x 1080 pixels. Opt for the highest resolution that meets the ratio requirements, as there’s no maximum resolution specified.
- Recommended Image Ratio: Choose from 1.91:1 to 1:1, with support for ratios from 1.91:1 to 4:5 in general. However, if you include a link, launch an Offer ad, or use stock images, you’ll be limited to a ratio of 1.91:1.
- Aspect Ratio Tolerance: A tolerance of 3% is allowed.
- Minimum Image Dimensions: Ensure that your image is at least 600 x 600 pixels in size.
- Maximum File Size: Keep your image file size under 30MB.
- Recommended File Types: Utilise JPG or PNG formats for your images.
Character Limits:
- Primary Text: Up to 125 characters will be visible in the ad’s preview, and viewers can see more by clicking “more.”
- Headline: You can use up to 40 characters for the headline. Going beyond this limit may result in truncated text.
These specifications will help you create engaging and effective Facebook In-Stream video ads to reach and engage your target audience.
Instant Articles - Facebook ad size & specs
Facebook Instant Articles offer a platform for publishers to share fast-loading, interactive articles within the Facebook mobile app. Publishers can choose to place ads within these Instant Articles, providing an opportunity for Facebook advertisers to target their audience when they read these articles on their mobile devices. Here are the specifications for creating ads within Facebook Instant Articles:
Image Specs:
- Facebook Ad Image Size: Use images with a minimum size of 1080 x 1080 pixels. It’s advisable to opt for the highest resolution that meets the ratio requirements, as there’s no specified maximum resolution.
- Recommended Image File Types: Utilise JPG or PNG formats for your images.
- Recommended Facebook Ad Aspect Ratio: You can choose from 1:91:1 to 1:1, with support for ratios from 16:9 to 9:16. If you add a CTA with a link, a 1:1 image ratio is recommended.
- Maximum File Size: Keep your image file size under 30 MB.
Video Specs:
- Facebook Video Ad Size: Use videos with a minimum size of 1080 x 1080 pixels. Opt for the highest resolution that meets the ratio requirements, as there’s no specified maximum resolution.
- Recommended Facebook Ad Aspect Ratio: Choose a 16:9 aspect ratio, with support for ratios between 16:9 and 9:16.
- Recommended File Types: Use MP4, MOV, or GIF formats for your videos.
- Video Settings: Ensure H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.
- Video Duration: Your video duration can range from 1 second to 241 minutes.
- Maximum File Size: Keep your video file size under 4 GB.
- Minimum Facebook Ad Dimensions: Ensure your ad dimensions are at least 120 x 120 pixels.
- Letterboxing and Pillar Boxing: Avoid these, as they are not allowed.
- Captions: Captions are not supported.
- Sound: Sound is optional.
Character Limits:
- Primary Text: Up to 125 characters will be visible in the ad’s preview, and viewers can see more by clicking “more.”
- Headline: You can use up to 40 characters for the headline. Exceeding this limit may result in truncated text.
- Link Description (for Image Ads): Include up to 30 characters in the link description. Going over this limit may lead to truncated text.
These specifications will help you create effective ads within Facebook Instant Articles to engage your target audience when they read interactive articles on their mobile devices.
Search Results - Facebook ad size & specs
Facebook Search Results ads are designed to appear when users are actively searching for content on Facebook or its Marketplace. These ads support both images and videos. Here are the specifications for creating effective Facebook Search Results ads:
Image Specs:
- Facebook Ad Image Size: Use images with a minimum size of 1080 x 1080 pixels. For the best results, opt for the highest resolution that meets the ratio requirements, as there is no maximum resolution specified.
- Minimum Facebook Ad Dimensions: Ensure your ad dimensions are at least 600 x 600 pixels.
- Recommended File Types: Utilise JPG or PNG formats for your images.
- Recommended Facebook Ad Aspect Ratio: You can choose from 1:91:1 to 1:1, with support for ratios from 16:9 to 9:16. If your ad includes a link, it’s recommended to use a 1:1 aspect ratio.
- Maximum File Size: Keep your image file size under 30 MB.
- Aspect Ratio Tolerance: A 3% tolerance is allowed.
- Number of Cards (in a Carousel Ad): You can create Carousel Ads with a minimum of 2 cards and a maximum of 10 cards.
Video Specs:
- Recommended Facebook Ad Aspect Ratio: Choose a 1:1 aspect ratio, with support for ratios from 16:9 to 9:16. However, they might be masked to 1:1.
- Video Settings: Ensure H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.
- Facebook Ad Video Size: Use videos with a minimum size of 1080 x 1080 pixels. For the best quality, opt for the highest resolution that meets the ratio requirements, as there is no specified maximum resolution.
- Letterboxing and Pillar Boxing: Avoid using these in your videos.
- Video File Size: Keep your video file size under 4GB.
- Video Length: Your video duration can range from 1 second to 241 minutes.
- Recommended Facebook Video Format: Use MP4, MOV, or GIF formats for your videos.
- Minimum Facebook Ad Dimensions: Ensure your ad dimensions are at least 120 x 120 pixels.
- Captions and Sound: These are optional but recommended.
Character Limits:
- Primary Text: Up to 125 characters will be visible in the ad’s preview, and viewers can see more by clicking “more.”
- Headline: You can use up to 40 characters for the headline. Exceeding this limit may result in truncated text.
- Link Description: Include up to 30 characters in the link description. Going over this limit may lead to truncated text.
Following these specifications will help you create effective Facebook Search Results ads to reach users actively searching for content on the platform.
Facebook Business Explore - Facebook ad specs
Facebook Business Explore provides businesses with an opportunity to reach potential customers as they discover new businesses on the platform. To create effective ads for Facebook Business Explore, you should follow these specifications:
Image Ad Specs:
- Recommended Facebook Ad Image Size: Use images with a minimum size of at least 1080 x 1080 pixels. For the best results, use the highest resolution that meets the ratio requirements, as there is no maximum resolution specified.
- Recommended Facebook Ad Aspect Ratio: Choose from 1.91:1 to 1:1. This range covers ratios from 1.91:1 to 4:5. However, if you include a link, launch an Offer ad, or use stock images, you’ll be limited to a 1.91:1 ratio.
- Minimum Facebook Ad Dimensions: Ensure your ad dimensions are at least 600 x 600 pixels.
- Recommended File Types: Utilise JPG or PNG formats for your images.
- Maximum File Size: Keep your image file size under 30 MB.
- Aspect Ratio Tolerance: A 3% tolerance is allowed.
Video Ad Specs:
- Recommended Facebook Ad Aspect Ratio: For desktop or mobile, opt for a 1:1 aspect ratio. For mobile-only ads, use 4:5. While ratios from 16:9 to 9:16 are supported, they may be masked to 4:5 on mobile. On the desktop version, the video will be shown with a 1:1 aspect ratio.
- Minimum Facebook Ad Dimensions: Ensure your ad dimensions are at least 120 x 120 pixels.
- Recommended Facebook Video Ad Format: Use MP4, MOV, or GIF formats for your videos.
- Maximum File Size: Keep your video file size under 4GB.
- Facebook Video Ad Size (Resolution): Use videos with a minimum size of at least 1080 x 1080 pixels. Opt for the highest resolution that meets the ratio requirements, as there is no specified maximum resolution.
- Video Settings: Ensure H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.
- Video Duration: Your video duration can range from 1 second to 241 minutes.
- Captions and Sound: These are optional but recommended.
- Letterboxing and Pillar Boxing: Avoid using these in your videos.
Character Limits:
- Primary Text: Up to 125 characters will appear on the ad’s preview, with additional text revealed when clicking “more.”
- Headline: You can use up to 27 characters for the headline. Exceeding this limit may result in truncated text.
- Link Description: Include up to 27 characters in the link description. Going over this limit may lead to truncated text.
By adhering to these specifications, you can create effective ads to reach your audience on Facebook Business Explore.
Additional Instagram ad placements
Instagram provides more places for ads apart from the ones on Facebook. These are not the same as the ones on Facebook.
Instagram Explore home – ad specs
Instagram Explore Home is like a place where you can find interesting things on Instagram that you haven’t seen before. It’s a good spot to show nice pictures of your stuff and get people to visit your Instagram page. Right now, you can only use single pictures for ads on Instagram Explore Home.
For your pictures, it’s best to use a resolution of 1080 x 1080 pixels with a square shape (1:1 ratio). Your picture can be a rectangle, but it should be at least 500 pixels wide and not too big, like under 30MB. The best file types are JPG or PNG.
When you write about your ad, you can have up to 125 characters for the main text and up to 40 characters for the headline. You can also use up to 30 hashtags to help people find your ad.
Instagram Explore – Instagram ad specs
When someone on Instagram taps a post in the Explore tab, they’ll go to the Explore feed. Here, they can check out posts from accounts they don’t follow.
In the Explore feed, ads appear amidst regular posts, and they have the same format as ads in your regular Instagram feed.
For Images:
- Use pictures that are at least 1080 x 1080 pixels in size, but higher resolution is even better.
- Go for JPG or PNG formats.
- Images should be at least 500 pixels wide.
- Use an aspect ratio of 9:16, although ratios from 16:9 to 9:16 are supported.
- There’s a bit of flexibility with the aspect ratio, about 1% tolerance.
Keep your image file size under 30 MB.
For Videos:
- Videos should be at least 1080 x 1080 pixels in size, but higher resolution is best.
- No letterboxing or pillar boxing in your videos, and don’t use edit lists or special boxes.
- Stick to an aspect ratio of 4:5, although 1.91:1 to 9:16 ratios are supported.
- Use H.264 compression, square pixels, a fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+ for your video settings.
- Videos should be at least 500 pixels wide.
- Choose MP4, MOV, or GIF formats.
- Keep video files under 250 MB.
- Videos can be as short as 1 second or as long as 60 minutes.
- Adding captions and sound is optional but recommended.
- Again, a bit of aspect ratio flexibility, about 1%.
Text Limits:
Your primary text can be up to 125 characters, with the rest visible when the viewer clicks “more.”
Instagram Profile Feed - ad specs
Instagram has recently introduced ads when you’re browsing the feed of users who are 18 or older. These ads appear in the feed when you visit a user’s profile and click on one of their posts.
For Images:
- It’s best to use images with a minimum resolution of 1080 x 1080 pixels.
- Aim for a 1:1 image ratio.
- Although ratios from 16:9 to 9:16 are supported, your image may be adjusted to 1:1.
- Allow for a 1% tolerance in the aspect ratio.
- The minimum image dimensions should be 500 x 400 pixels.
- Keep your image file size under 30MB.
- Use JPG or PNG file formats.
For Videos:
- Videos should be at least 1080 x 1080 pixels in size, with higher resolution being preferable.
- Opt for an aspect ratio of 4:5. However, ratios from 1.91:1 to 4:5 are supported.
- Allow a 1% tolerance in the aspect ratio.
- The minimum video dimensions should be 500 x 500 pixels.
- Use MP4, MOV, or GIF formats for your video ads.
- Keep video file size under 250MB.
- Videos can range from 1 second to 120 minutes in length.
- Adding captions and sound is optional but recommended.
- Avoid letterboxing and pillar boxing in your videos.
Text Limits:
- You can use up to 125 characters for your primary text.
- Additional text is shown when the viewer clicks “more.”
- Your headline can be up to 40 characters, with the possibility of truncation if you exceed this limit.
- You can include a maximum of 30 hashtags.
Audience Network ad sizes and specs
Facebook Audience Network extends your ability to reach your target audience beyond Facebook’s platform. This feature enables you to use Facebook’s audience targeting tools on external websites and mobile apps, similar to how Google GDN ads work. It’s a way to connect with your desired audience on a broader range of online spaces.
Audience Network Native, Banner, and Interstitial – Facebook ads size & specs
In Facebook’s Audience Network, you have the option to use different ad formats, including native, banner, and interstitial ads. Here are the specifications for images and videos used in these ads:
Facebook Image Specs:
- Minimum image size: 398 x 208 pixels, but higher resolutions are recommended for the best quality.
- Recommended aspect ratio: 9:16, but ratios from 16:9 to 9:16 are supported.
- Recommended file types: JPG or PNG.
- Maximum file size: 30 MB.
Facebook Video Specs:
- Video size: At least 1080 x 1080 pixels, with higher resolutions being preferable.
- Recommended aspect ratio: 9:16, while ratios from 16:9 to 9:16 are supported.
- Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps or higher.
- Recommended file types: MP4, MOV, or GIF.
- Maximum file size: 4 GB.
- Video length: 1 second to 2 minutes.
- Captions are not supported, but you can include subtitles in your video.
- Sound is optional but recommended.
- Avoid letterboxing and pillar boxing in your videos.
- Videos should not contain edit lists or special boxes in file containers.
Character Limits:
- Primary text: Up to 125 characters (additional text revealed when clicking “more”).
- Headline: Up to 40 characters (may be truncated if too long).
- Link description: Up to 30 characters (may be truncated if too long).
These specifications help ensure your ads appear effectively within Facebook’s Audience Network.
Audience Network Rewarded Video - Facebook video size & specs
Rewarded video ads on Facebook offer users a full-screen experience where they choose to watch a video ad in exchange for something valuable, like virtual currency or exclusive content. These ads are specifically designed for two objectives: App Installs and Conversions. Here’s what you need to know about the video size and specifications for these ads:
Facebook Video Specs:
- Minimum video size: 1080 x 1080 pixels, but using the highest resolution that meets the aspect ratio requirements is recommended.
- Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps or higher.
- Recommended aspect ratio: 9:16, although ratios from 16:9 to 9:16 are supported.
- Recommended video formats: MP4, MOV, or GIF.
- Maximum file size: 4 GB.
- Video duration: 3 to 61 seconds.
- Avoid letterboxing and pillar boxing in your videos.
- Videos should not contain edit lists or special boxes in file containers.
- Captions are not supported, but you can include subtitles in your video if desired.
- Sound is optional but recommended.
Character Limits:
- Primary text: Up to 125 characters (additional text is revealed when the viewer clicks “more”).
- Headline: Up to 40 characters (text may be truncated if it’s too long).
- Link description: Up to 30 characters (text may be truncated if it exceeds this limit).
These specifications help ensure your rewarded video ads appear effectively and engage your target audience for App Installs and Conversions on Facebook.
Wrapping up
To sum it up, when starting a new campaign, begin by setting your goal, whether it’s to raise awareness, drive sales, increase website traffic, generate leads, boost engagement, or promote your app. Once your objective is clear, choose the appropriate ad formats and placements.
To achieve the best results, ensure your creative materials adhere to the correct Instagram and Facebook ad sizes and meet Facebook’s ad specifications. Additionally, make sure your ad copy doesn’t exceed the maximum character limits.
With this up-to-date information, you’re ready to go and create effective ads for your campaign. 👍
