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Gaining Publicity

What is PR? 4

  • 4.30

Discover what PR is and how you can use PR to grow your business, establish trust, gain new customers and put your brand in front of a huge audience.

  • 4.30

The headline of a press release is one of the most important factors when trying to hook the interest of journalists. Discover the 5 key ingredients to utilise when writing your headline.

  • 3:14

Sending your press release to journalists at a relevant time increases your chance of getting media coverage. Discover how to get the timing exactly right with these 3 approaches.

  • 3:29

Capturing the attention of journalists and readers is what PR is all about. We share 5 tips to help make your press release a winner.

  • 3:15

One of the secrets to gaining media coverage is to get your stories to the right journalists. Explore how to find and connect with the journalists that are relevant to you.

  • 3:27

In this video, we explore the 5 most important elements of any press release and how to best utilize them to increase your chances of gaining media coverage.

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Frequently asked questions
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Do I need a UK postcode to subscribe via the platform?

While at checkout there is a box for a UK postcode. If you are not based in the UK please just leave this box blank and the system should still let you subscribe. If you have any issues please contact support.

How do media requests work?

Media requests are an opportunity for journalists to approach businesses and agencies for comments and information linked to a story they are writing. Many of the requests are exclusive to JournoLink and we have seen clients receiving great media coverage from replying to them.

 

JournoLink provide the platform for this conversation to take place, however, we are not responsible for any discussions, arrangements, agreements, product requests etc. that take place between you and the journalist. As the business owner / PR agency, it is up to you how you choose to interact with the journalist and vice versa.

What should I write about in my press release?

You should focus on one newsworthy angle in your press release. This could be:

 

The launch of your company
A new product
If you’ve won an award
Hiring new staff members
Events
Partnerships: if you’re teaming up with someone
Research release


What ever you decide, make sure that the body of the press release supports that one news angle that you’re focussing on.

If you need any help writing your press release, we do have a copywriting service. Just click the blue button called ‘Need a professionally written release?’ and fill out the form and we will do the rest.

What do I need to include in a press release?

Your press release is your opportunity to tell a news story to journalists. You need to focus on one angle and the rest of your press release needs to back this angle up.

 

A good press release will include:

 

Headline – this is your opportunity to grab the journalist’s attention, but you also need to hint or summarise what the rest of the release is about
An opening paragraph which summarises what the press release is about. It should include who, what, where, why, when and how
A few paragraphs of well written content that is written in the 3rd person
A quote with the name and position that the quote is attributed to


If you have any more information that you would like to include that does not fit in the main body of the press release, you can add this in the section called ‘Notes to Editors’.

If you need any help writing your press release, we have a copywriting service. Just click the blue button called ‘Need a professionally written release?’ and fill out the form and we will do the rest.

What is ‘Notes to Editors’?

Notes to Editors is the section after the main body of your release where you can put additional content for the journalists to use. This could be website details, contact details, more about the company, more about a product or anything else that could support your press release

How do I create / upload my own media list?
To create / upload your own media list, follow the below instructions: Make sure you have the list of contacts saved in a CSV, Excel or OpenDocument spreadsheet Click the Lists tab from your dashboard Select Create A New List Add the title of the list and then either drag and drop or click to upload your spreadsheet On the next page you can set the row fields i.e. publication, first name, surname etc. Once you are done, scroll to the bottom and select create
How do I create and import my own media list?

To create your own media list first click on the Lists tab. Next, select ‘Create A New List‘. Give your list a name and then you can import your contacts. You will need their name and email address at least to add them to the system. You can either add a .csv or .xlsx file of the contact details or you can manually add the details in.

 

If you choose to upload your contacts using an excel file on the next step you will be asked to set the contact field, such as name and email address, then click create.

 

You can then edit your list by adding further contact details, editing the details of the contacts already added or amending the list title.

 

If you are still unsure, here is a video guide: https://journolink.wistia.com/medias/ulj5lohh4o

Why don’t my press release allowances roll over?
We don’t allow for press release allowances to roll over to ensure that journalists are not bombarded with content within a too tight timeframe. Journalists have the option to unsubscribe from your news and when they feel like they are being ‘spammed’ by a business, that is what they will do. We recommend sending 1-2 press releases a month, which is enough to ensure that you have a fresh new news angle to talk about, build brand awareness with the journalists and ensure that the journalists don’t feel bombarded with content. Of course, there are exceptions to that rule, if you would like to chat this through and subsequently purchase additional press release credits, please contact us.
Can I edit my existing client dashboards or are they permanent?
Agency subscriptions only: You can delete existing client dashboards and create new ones from your Overview.