Small businesses, like online stores, are always looking for affordable yet effective ways to bring people to their websites, find potential customers, & increase sales. Social networks are great solution for this.
Even big companies now use social media marketing to connect with their audiences. However, just posting regularly is not enough to get people interested and make them want to buy your product. The kind of content you choose also matters.
A lot of customers, about 72%, like watching videos when they want to learn about a product or service. This has been a growing trend for several years, and it’s not going to stop. That’s why more and more companies are adding video content to their marketing plans, and you should too.
Videos are easier to understand because they need less attention compared to reading. They allow users to get the same information much faster. Whether it’s because of laziness due to too much information or for some other reason, the fact is most people prefer watching over reading.
So, if you want to promote your products on Facebook and Instagram, using video ads is essential!
5 reasons to use Facebook and Instagram video ads
#1 Videos boost conversions & sales
Wyzowl reports that 87% of marketers say using video content has helped them boost conversion rates, and 80% mention an increase in sales.
While pictures can promote almost any product, they may lack certain features, especially the ability to explain things.
For complex products or when it’s not clear how a product or service works, using explainer videos is a smart move. This type of content lets viewers see the item or process in detail.
As a result, when people can see what a product does and how to use it, it encourages them to make a purchase.
#2 Videos build trust
Many folks worry about scams when they buy stuff online. That’s why, in digital marketing, it’s important to tackle this issue.
Pictures and screenshots can be fake. With today’s tech, it’s easy to change numbers, colors, logos, and pretty much anything you want. But videos show how a product really looks and works. Plus, when customers watch a video, they can see the product from different angles.
In theory, you can fake a video too, but making special effects like in Hollywood, where it looks just like real life, would cost more than the thing you’re trying to fake! So, generally, people trust videos more.
#3 Mobile users like videos
The majority of social media users browse through their feeds using mobile devices. This means that most of the people your advertising campaign reaches will view your ads on their smartphones.
And here’s the interesting part: among all types of content, they’re most inclined to watch videos, even if it’s an ad.
To illustrate, during Q3 2019, a whopping 94% of Facebook ads revenue was generated from mobile devices.
#4 Videos are easy to consume
Absolutely, the pace of consumption has become incredibly fast, and people are seeking content that’s easy to digest.
Long and dull descriptions or reviews are often skipped because there’s just not enough time. Who wants to spend precious time on an ad, right?
Videos, on the other hand, allow you to absorb the same information passively, requiring less effort. A brief video, around 15 seconds, can quickly grab people’s attention. In just a moment, you can captivate them enough to watch it till the end and possibly visit your site.
#5 Videos inspire more shares
A significant 76% of social media users would share a branded video with their friends if they find it entertaining. For businesses, this translates to free promotion by the audience.
Additionally, when a product is recommended by another customer, most customers tend to show more interest.
These aspects collectively make Facebook and Instagram video ads highly effective for any business, including online businesses.
Facebook & Instagram Video Ads: what you get from this service
To successfully promote online businesses products, you need effective video ads. This service is designed for those without experience in video editing or anyone unsure about creating high-quality promo videos. But if you’d like to give video ads a shot, here’s how it works:
Step one
Once you’ve ordered the service, you get to choose what you want to advertise. Whether it’s a specific product or an entire category, the video ad will direct viewers to the relevant page on your website.
After that, you’ll be prompted to fill out a questionnaire. This helps us understand what you want your ad to focus on and tailor it to your preferences.
Step two
The team starts working, and in a few days, you’ll receive:
- A 15-second video ad (short videos are proven to be the most effective in advertising).
- An advertising text that you can place under the video.
- Recommendations for target audience settings on Facebook, covering location, age, gender, interests, and behavior of your potential customers.
- A detailed guide on how to launch the prepared video ads on Facebook and Instagram.
That’s it! Now you’re all set to launch an advertising campaign with a professionally made video as your flagship.
