Even though Snapchat and Twitter are getting more popular, especially with young people, don’t ignore Facebook. It’s still a big deal!
Facebook has lots and lots of people using it every month. It’s not just a place for fake news and mean comments. You can show your business to a big group of people you couldn’t find anywhere else.
Here are five good reasons to advertise on Facebook:
1. It's still the quickest way to reach lots of people in a short time
There are a lot of businesses on Facebook, around 80 million! Plus, they changed how things show up in your newsfeed last year, which makes it harder to be seen. But here’s the good part: Your Facebook ads still get to the right people.
Some businesses pay extra to put their ads on Facebook. This way, they show up in even more people’s feeds and go to the right folks. If you have enough money, it’s a good idea to do it.
2. You can pick who sees your ads based on almost anything you want
When you target your ads, you make sure the right people see them. Facebook has a lot of data about its users, and you can use that to your advantage! You can show your ads to people who like your competitors or to people who are like your current customers.
These new people are called ‘lookalike audiences.’ They’re similar to your current customers but haven’t found your stuff yet. You can also tell your current followers and customers about sales or new stuff you have. Facebook is still a great way to tell lots of people about your business.
3. You can reach a never-ending source of information
In 2014, 25 percent of Facebook users, which is more than a billion people, had most of their posts set to ‘public.’ This means you can find out a lot about the people you want to reach, like what they buy and what they like. You can also see how they talk about these things.
Once you know who you want to reach, you can use this info to make your ads and content more appealing to them.
4. You have a good chance of finding your target audience on Facebook
Most Instagram users are not in the United Kingdom, and a big chunk of them are women. Plus, Instagram is mostly used by young people, and not many adults have it. That makes it a bit tricky to find your ideal customers there.
On the other hand, Facebook has a wider mix of people, and lots of UK adults are using it. Even if you’re after younger folks, many parents are friends with their teenagers on Facebook. So, when these parents talk about your stuff, their kids might see it. And remember, parents often buy things for their kids, so showing ads to them isn’t a bad idea.
5. Your audience can easily contact you
If your business posts on Facebook catch the eye of potential buyers, they can easily leave comments, ask questions, or send a message to your page. Most businesses respond quickly, with 42 percent doing so within the first minute of getting a notification. It’s important that everyone who has access to your Facebook business account knows that a faster response is better. Your response time is shown on your page.
Facebook makes it easy to talk to your audience, and you can use text, images, or videos without limits. Facebook is all about speed, with over 4 billion posts shared every minute. This means your ads and content have a better chance of getting shared and going viral compared to other social networks. While some social networks come and go, Facebook has been around and isn’t going anywhere. It will continue to be a strong platform for businesses to connect with their customers.
