CHE: 7500% Increase in Leads
Background:
With a legacy spanning over 25 years, The Centre for Homeopathic Education (CHE) has been a pivotal force in training thousands of homeopaths globally.
Offering both online courses and an esteemed college in Bloomsbury Square, London, CHE sought to amplify its influence by attracting new students.
Despite its stellar reputation, CHE faced challenges in generating leads and required a strategic approach to enhance brand awareness and enrollment.
Challenge:
Upon close inspection, it became apparent that CHE’s marketing lacked a focused appeal to potential students and failed to articulate the distinctive advantages of choosing CHE for homeopathic studies.
Outdated marketing materials and an underwhelming online presence further compounded the challenge.
Moreover, there was a glaring absence of measurable metrics in terms of Return on Investment (ROI), and the lead generation process needed optimization.
Solution:
Stepping into the fray, the Facebook Ad Expert team initiated a comprehensive overhaul of CHE’s marketing strategy.
The first order of business involved refining the brand messaging to eloquently communicate the unique benefits of studying homeopathy at CHE.
A revamped website was meticulously designed to enhance user experience, effectively conveying the unparalleled advantages of their courses.
The Results:
The registration and enrollment processes underwent streamlining, incorporating a user-friendly e-commerce platform. A robust Customer Relationship Management (CRM) solution was introduced to organize and manage leads efficiently.
The team strategically launched a targeted LinkedIn campaign to connect with potential students and invested in Search Engine Optimization (SEO) to bolster online visibility.
Additionally, pilot sales funnels were introduced, accompanied by retargeting and automated marketing processes.
“The Facebook Ad Expert team honed in on optimizing lead generation through Facebook, achieving an impressive lead cost of only 0.61p.”
– Marcus Fernandez | CHE Founder & Prinicpal
