Walli E-Card: Global Expansion + $1 Billion Revenue
Background:
The Wallie Card was the world 1st prepayment card targeting online payments. Conceptually speaking it was to be primarily aimed at young people as a way of paying for online games & online downloads.
The benefit being the opportunity to spend online wihtout needing a Credit Card, & vouchers could be purchased with a credit of 5, 10, 20, & 50 Euros.
Challenge:
Unfortunately, no one had even heard of Wallie card, so the primary task was to advertise it & create demand from the target audience. We also had to make it widely available from large retail chains and connect with merchants & resellers for mass distribution.
Paysafe Group Limited is now a multinational online payments comapny.
Revenue: $1 billion (2016)
Operating income: $142.0 milliion (2016)
Subsidiaries: Skrill, Neteller, paysafecard.
Solution:
The first hurdle was to get the card officially recognised as a e-money licensed prepaid payment card.
Step 1: We set up a banking architecture to be able to do regulated payment transactions & received our license.
Next, we created TV ads, and campaigns to target this carefully defined audience who had the desire & need to pay online without using a credit card.
Later we reached out to major high street retailors in the Netherlands like Shell, Free Record Shop – with 197 retails stores, Mediamarket, Primera etc, guiding & negotiating the deals & reseller agreements.
Finally in Phase three, pbver the next 4 years (2006 – 2019) we expanded internationally, launching into Belgium, Latvia, Mexico, United Kingdom, Germany, Spain, Sweden, Turkey & the USA.
Results:
From Zero to hero. Facebook Ad Expert successfully launched the Worlds 1st regulated e-money licensed prepaid payment card with our expertise in technology, sales & marketing.
Pay safe exited in 2016 in a multi-million deal for an undisclosed sum.
” With a Brand awareness of 27%* we achieved monthly growth of more than 15%. Thanks to our scaling expertise, hard work, entrepreneurship, and network we have reached this end result”
